spark wallart

Why your small business needs professional photography


SPARK co-working space has a new look. A piece of wall art has recently been installed, which depicts key landmarks in Wolverhampton, showcasing the city’s sporting, architectural and cultural heritage.The photographs were originally taken by Science Park tenant Codsall photography, which was then printed on vinyl and installed by Lyncraft Marketing Ltd.  Since the installation of this art work we’ve received various comments, and compliments from tenants and visitors, it’s really been a talking point of our hot-desk area. Subsequently it got us thinking of the role photography plays in business.

Photography of any kind, either stock photographs or professional photography is said to be a critical aspect of the marketing strategy of any small business owner. According to the Guardian, consumers have an increasing appetite to interact and engage with businesses, to the point where consumers are now the drivers of brand identity and messaging, especially in the world of social media and online marketing.

The use of good photography has helped us to further develop and personalise the SPARK brand and image, and certainly photography is critical to our small business owners who are providing professional services, or hosting a memorable event. However many small businesses seem to shy away from using professional photographers because of cost.

We found, to hire a good commercial photographer in the West Midlands, prices start from £150, this usually covers professional headshots, signage, products, to £500 for a couple of days of shooting at different locations. Although these price variances exist, the overall consensus within the marketing sector is that imagery is king.

One of the many benefits of having your business located in SPARK, is the photo studio space. It is a great place to start building a bank of professional photography, and it is available for hire. Enquire now.