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spark wallart

Why your small business needs professional photography

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SPARK co-working space has a new look. A piece of wall art has recently been installed, which depicts key landmarks in Wolverhampton, showcasing the city’s sporting, architectural and cultural heritage.The photographs were originally taken by Science Park tenant Codsall photography, which was then printed on vinyl and installed by Lyncraft Marketing Ltd.  Since the installation of this art work we’ve received various comments, and compliments from tenants and visitors, it’s really been a talking point of our hot-desk area. Subsequently it got us thinking of the role photography plays in business.

Photography of any kind, either stock photographs or professional photography is said to be a critical aspect of the marketing strategy of any small business owner. According to the Guardian, consumers have an increasing appetite to interact and engage with businesses, to the point where consumers are now the drivers of brand identity and messaging, especially in the world of social media and online marketing.

The use of good photography has helped us to further develop and personalise the SPARK brand and image, and certainly photography is critical to our small business owners who are providing professional services, or hosting a memorable event. However many small businesses seem to shy away from using professional photographers because of cost.

We found, to hire a good commercial photographer in the West Midlands, prices start from £150, this usually covers professional headshots, signage, products, to £500 for a couple of days of shooting at different locations. Although these price variances exist, the overall consensus within the marketing sector is that imagery is king.

One of the many benefits of having your business located in SPARK, is the photo studio space. It is a great place to start building a bank of professional photography, and it is available for hire. Enquire now.

Bologna

Create it: Co-working places are the future of a happier Wolverhampton

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Millennials are the UK’s largest living generation, and retaining or attracting millennials (young people born between 1980 -2000) is an issue that is immensely important to Wolverhampton’s business community. The Gen-Y city project has indicated that the presence of young people in the city is a direct reflection of the city’s health and well-being, as young professionals are essential to fueling economic growth and urban revitalisation.

SPARK business incubation manager Louise Hunter, recently visited Bologna, to gain insights on the contribution of co-working spaces on economic growth.

Bologna is a city currently working within the URBACT Gen-Y framework, and part of its key objectives is to create jobs for its young residents and to regenerate its fragile communities. The city’s officials and policy makers are currently doing this through the provision of sustainable and affordable living spaces, as well as working with young entrepreneurs to co-design attractive co-working spaces, and public areas. See above Guasto Village, which was a crime zone but has now been regenerated into a green area with small food outlets operating in containers, this allows these small enterprises to be mobile and move to different locations around the city.

The co-working business model has proven to be a success in many cities around the world; it is a business model which offers flexibility to small enterprises as well as providing an all comprising platform that brings together innovative minds from the science technology engineering and arts sectors. This inclusive nature is what makes co-working spaces the future of the young Wolverhampton workforce, and the key to creating happier, more satisfied Gen-Y led enterprises.