Carl Jarvis author of ‘Marketing For Manufacturers’ and director of The Marketing Exchange Limited was recently asked to appear on the Business Show by Made in Birmingham, the television network based right here in the West Midlands. Carl was very relaxed and much like a pro answered questions from presenter Carl Jones about his new book. In his book Carl provides useful tips and advice to small and medium sized manufacturing companies on a series of marketing strategies, garnered from 18 years of experience through advising and delivering marketing services in this sector. His expertise is shared through simple yet compelling anecdotes, which convinces the reader to take action. The book’s content is both excellent and unique, although primarily aimed at manufacturing companies; however many of the tips and advice he shares applies to all businesses across the board.
The show airs this Sunday at 7pm on Sky TV channel 117.