MARKETING WORKING LUNCH

Date: Feb - Nov 2010
Time: 12:00 - 14:30
Location: Sandwell Council House, Freeth Street, Oldbury , B69 3DR
Cost: £20.00 /£50.00

Marketing Working Lunch:

Having carried out research which shows that small and medium-sized firms struggle with business development, finditinsandwell is launching the ‘Marketing Working Lunch’.

We want you to burst your way out of the recession with a new or revised approach to business development!

These monthly interactive seminars will address different marketing-cum-business-development topics, allowing attendees to learn from one another as well as from the presenters. Support materials will be provided, along with the opportunity to book one-to-one meetings with a marketing specialist.

Format for sessions:

• 12pm: Arrive and network
• 12:15pm Buffet lunch taken to work tables
• 12:30pm Seminar
• 2pm Debate session to help relate the topic to attendees’ specific business challenges
• 2:30pm Networking and/or attending a one-to-one.

Here is the timetable for all the sessions:

• Thursday 4 February Overview of the training - an entertaining launch event delivered by Nelson Training
• Thursday 4 March What is your product proposition and what are you doing to ensure it contains a unique selling point (USP)?
• Thursday 1 April Who is interested in buying your product or service and why?
• Thursday 13 May Who or what is your competition - and what are you doing about it?
• Thursday 10 June* What is a pricing strategy and why do you need one?
• Thursday 8 July* Ways to promote your business - how do you determine what will give you the best return?
• Thursday 9 September* Putting together a meaningful plan which sets and reviews targets to confirm development success
• Thursday 7 October* The basics of internet marketing and what is important for your business
• Thursday 4 November* Using CRM** to manage your prospects and customer base, and maximise business opportunities.

*Provisional dates, to be confirmed. **CRM = customer relationship management.

All sessions will be facilitated by Chartered Marketer Sammy Rose, MBA, MCIM. Sammy will present the first six topics; internet specialists IceBlue will present the October session, and an IT specialist will deliver the November seminar.

How much does it cost? If your business is based in Sandwell or you live in Sandwell, you qualify for a massive discount: the course fee for you is just £20 per session or £120 for the whole programme. For everyone else the cost is £50 per person per session or £360 for all eight sessions between March and November. (All prices are subject to VAT.) The launch session is free.

How do I sign up? You can book this individual session using the links below. To book two or more, it's best to download the booking form in the attached PDF.

Marketing Events Booking Details